Blackberry RIM (Research in Motion) is a Canadian smartphone manufacturer that has been in business since 1999. Behind Ericsson, Google, and Apple, it is actually the world’s fourth most successful mobile phone, with an 11.7 percent market share.
Back in 2003, when push e-mail, cell phone, instant messages, internet faxing, online searching, and other cellular information services were introduced, blackberry failure was the industry leader.
After the latest outage of Blackberry services in October 2011, when an open letter to RIM CEOs was published in response to the breakdown of Blackberry PR, little has gone well for RIM. New releases have been a flop, and almost 60% of Blackberry RIM consumers in the United States expect to turn to Android or Apple before the end of next year.
Let’s take a look at how it all began. Before Apple and Google released their first iPhone and Android in 2007, Blackberry was Wall Street’s boy. RIM has never had the need for true creativity in the face of hardship.
when did blackberry come out that users had been using the same technologies for years and wanted an upgrade, which was provided by Android and Apple? It all started right there. Blackberry failed to recognize the need of the hour, which was created and continued to provide the same facilities, assuming that no one would dare to challenge RIM.
This is where it all starts; RIM never saw the need to advertise itself excessively, and other firms took advantage of its overconfidence. Michael Mace claims that:
“RIM’s real concerns, in my view, revolve around two major issues: its market is saturated, and it seems to have lost its potential to make great goods. the first blackberry touch screen is a classic issue that most popular computing platforms finally face.
The risk is not that RIM will go bankrupt, but that it will find itself in a position where it will be unable to make the necessary investments to survive in the future.
The first blackberry phone is quite easy for an organization to cross the line by mistake, and it’s much harder to get back over it. Any tech is blackberry still in business will learn from RIM’s case, so it’s worth taking the time to figure out what’s going on.”
Why is Blackberry’s product failing?
The primary explanation for the original blackberry phone’s gradual decline is its lack of innovation. The majority of mobile phone users have labeled RIM’s upcoming releases as “boring.”
Another cause is the scarcity of Blackberry apps. And developers don’t seem to like the thought of creating Blackberry games. As of April 2011, only 26,000 Blackberry applications had been created since its launch in 2009.
Blackberry’s key competencies were pushed e-mail and BBM (Blackberry Messenger Service). Nowadays, nearly all smartphones have push e-mail, and Apple’s latest message is aimed at BBM.
What does Blackberry do to retaliate?
Despite the fact that it has yet to be launched, Blackberry OS 7 is already in trouble. Blackberry’s outlook is hazy, with no optimism, as it has lost its strategic edge over BBM, which was responsible for the majority of its revenues in the Middle East and Africa.
There are a few things that can be done to save the fall of blackberry for the right purposes. When Michael Mace points out:
“To solve their issues, RIM needs to establish robust up-front preparation processes in its software unit, with someone in charge of overall software integration for a system or OS release who has dictatorial control.
Often, the sales manager should be able (and even required) to postpone the shipping of a product if it isn’t up to par. I’m sure everyone at RIM was aware of the Torch’s issues. It’s just as bad as the issues themselves because the company went ahead and delivered it.”
What blackberry’s decline requires is a game-changing breakthrough that can convince RIM to remain in the game and succeed at the highest level. In addition, the organization must alter the manufacturing process in order to ensure optimal construction and integration of all products. If Blackberry RIM really wishes to remain in the game and recover its lost market share, it will need to put in a lot of effort.